Baladi
Baladi
Baladi is a multi-role grocery platform designed to connect customers, vendors, and delivery teams for fast, reliable, and high-quality grocery deliveries.
The focus of the project was to revamp the existing product, enhance the overall user experience, and create a scalable e-commerce system that supports multiple store domains, efficient inventory handling, and instant delivery operations.
ROLE
UI/UX Designer
PROBLEM
The existing grocery platform lacked scalability and a smooth user experience, making it difficult to manage multiple stores, inventory, and fast delivery operations efficiently.
SOLUTIONS
Improved task efficiency for vendors and delivery teams.
Enhanced shopping experience with faster browsing and simplified checkout.
Delivered a scalable design system that supports future product expansions.
Balanced usability and aesthetics across multiple user journeys.
GOALS AND CHALLENGES
Goals
Create an intuitive, visually consistent interface for all user types — customers, vendors, pickers, and admins.
Simplify the ordering and delivery flow for faster transactions.
Support multi-store operations and real-time inventory management.
Enhance the overall usability and modern look of the platform.
Challenges
Designing for multiple user roles with different tasks and priorities.
Managing complex inventory and order fulfillment flows without overwhelming the user.
Ensuring scalability and smooth navigation across different product categories.
Balancing visual appeal with data-heavy operational views for vendors and admins.
PROCESS
RESULTS
40% increase in active weekly users within 3 months
Reduction in average task time by 35% for key workflows
Consistent 4.7/5 user satisfaction score in post-launch feedback
Internal teams reported fewer support requests and improved onboarding for new hires
ROLE
UI/UX Designer
PROBLEM
The existing grocery platform lacked scalability and a smooth user experience, making it difficult to manage multiple stores, inventory, and fast delivery operations efficiently.
SOLUTIONS
Improved task efficiency for vendors and delivery teams.
Enhanced shopping experience with faster browsing and simplified checkout.
Delivered a scalable design system that supports future product expansions.
Balanced usability and aesthetics across multiple user journeys.
GOALS AND CHALLENGES
Goals
Create an intuitive, visually consistent interface for all user types — customers, vendors, pickers, and admins.
Simplify the ordering and delivery flow for faster transactions.
Support multi-store operations and real-time inventory management.
Enhance the overall usability and modern look of the platform.
Challenges
Designing for multiple user roles with different tasks and priorities.
Managing complex inventory and order fulfillment flows without overwhelming the user.
Ensuring scalability and smooth navigation across different product categories.
Balancing visual appeal with data-heavy operational views for vendors and admins.
PROCESS
RESULTS
40% increase in active weekly users within 3 months
Reduction in average task time by 35% for key workflows
Consistent 4.7/5 user satisfaction score in post-launch feedback
Internal teams reported fewer support requests and improved onboarding for new hires
